Monday, April 27, 2009

Matt Drudge: Establishment Media's Go-to-Guy For "News" Ideas

Photo: Magic Lantern slide of a dog jumping through a hoop/Nat'l Media Museum

Once again we have confirmation that Matt Drudge is the go-to-guy for "news" ideas for our establishment media. 

Gabriel Sherman from The New Republic was  on the Morning Joe show this morning talking about his new piece about Matt Drudge called Underground Man, that appears in The New Republic. Sherman gushed about Matt's tabloid style and how valuable he is to mainstream media. Boy, you just can't make this stuff up. GROAN. 

Of course everyone on the Morning Joe show just loves Drudge. Yeah, we can tell. Big surprise. 

My god, how can such clueless people get these jobs?

Here's a snippet from the Underground Man 

Drudge remains one of the most powerful figures in journalism. In the Web 2.0 era--with media outlets unveiling increasingly complex sites that feature multiple avenues for readers to contribute, from comments to Tweets--the Drudge Report doesn't look like much: just an old-fashioned layout consisting mostly of links to articles in other publications, alongside the occasional breaking news story of its own. And yet, because it draws up to 20 million hits per day--and, more importantly, because it is read religiously by Washington's reporters, political operatives, and cable news producers--the site retains a striking ability to dictate what appears in the mainstream press. Indeed, one of journalism's unofficial parlor games these days consists of mining Drudge's site for clues to his proclivities--so that one might figure out how to gain his favor and earn a valuable link.

Drudge owes both his stature and his accompanying fortune--sources believe he makes millions per year off his site--essentially to one thing: his appetite, during the Lewinsky era and afterward, for rummaging further into the lives of public figures than mainstream journalists were willing to go. And that's ironic when you consider the reason that his appearance at the Clinton concession speech created such a frenzy: For the past few years, Matt Drudge has gone almost completely underground.

After reading this piece I think that maybe the New Republic should seriously consider bringing back Stephen Glass, what do you think?.

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